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AI-Generated Content on Google – How Does It Work

John Mueller, a Senior Webmaster Trends Analyst at Google, discussed the latest and the future tendencies for Google during a Google SEO Office Hours hangout on April 1, 2022. Muller shared the exclusive details of the Google search system for AI content. He also explained the reason for this. Such content violates the main rule pack for the webmasters at Google – Google’s Webmaster Guidelines.

According to the experts, such large language models (LLM), like GPT-3, generate content that violates the Google guidelines. The Senior Webmaster made a slight prediction on how this would be changing.

Another important reason for Google banning AI content is manipulating the search ranking like SEO. Muller stated that Google has always been inflexible concerning the content launched with the GPT-3-based mechanism. Such content is identified as automatically generated.

Muller is sure that nowadays, the mechanism is way more qualified than the old school. However, in a matter of time, nothing has changed, yet. Google still sees it as spam.

Google also pays enough time and attention to providing unique web pages and content on them. The company marks the pages with no original content, in other words – “thin content.” Often, websites owner use it to drive their ranking.

Auto translator on the websites

Talking about the multi-language pages, Google does not welcome such a tendency. According to Muller, the option of translating the content on the website negatively impact the users’ perception. It may not be generated as clearly as if a professional would translate it. However, if users use an auto translator on the webpage and then adopt this content to another language, it is totally fine, as Muller said.

Does Google find the difference between AI and human-created content?

Muller could not have given a clear answer. He just said:

“If we see that something is automatically generated, then the webspam team can definitely take action on that.”

Currently, Google algorithms automatically identify the GPT-3 generated content. Gary Illyes, a Webmaster Trends Analyst from Google, thinks that Google does not want machine-translated content in its index.

Concluding the AI influence on the modern trends, Muller said:

“It will become more of a tool for people, kind of like how you would use machine translation as a basis for creating a translated version of a website — but you still, essentially, work through it manually.”

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